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Facebook Advertising Course
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Outline of the Course
Video Preview (1:14)
A Welcome from Andy
Welcome to your Straight Path to Ad Domination (0:38)
Join the Exclusive Viking Clan!
Module One: The Beginning
Video 1.1: How to set up your Facebook business page in 5 Quick Steps (3:28)
Video 1.2: Where to Find Ads Manager and 2 Basic, ‘Must Do’ Tasks in Ads Manager (3:08)
Video 1.3: The Difference Between a Facebook Ad and a Boost (5:58)
The Workbook for Module 1
Module Two: The Pixel
Video 2.1: How to Install Pixel Helper Tool (3:24)
Video 2.2: Where to Find Your Facebook Base Pixel (2:18)
Video 2.3: How to Properly Install Your Base Pixel on Multiple Platforms (4:57)
Video 2.4: Installing a Facebook Custom Event Code (6:07)
The Workbook for Module 2
Blogger USERS, read this to install code
Module Three: Building an Audience and Custom Conversions
Video 3.1: Understanding the 3 Levels of Audience Leads (5:54)
Video 3.2: Defining the 3 Types of Facebook Ad Audiences (6:30)
Video 3.3: How to Create a Saved Facebook Ads Audience (9:20)
Video 3.4: Identifying and Building Custom Conversions (4:28)
The Workbook for Module 3
Module Four: Facebook Ad Copy
Video 4.1: Understanding Facebook Ad Regulations (5:43)
Video 4.2: 5 Things Facebook Reviews for Every Ad (5:04)
Video 4.3: Examples of Approved Facebook Ads (9:37)
The Workbook for Module 4
20 Key Headline Words to Use
Checklist for Choosing Ad Copy that Converts
Checklist for Choosing Imagery that Converts
Module Five: Campaign Objectives and Creating an Ad
Video 5.1: An Overview of the 4 Most Popular Types of Ad Campaigns (5:34)
Video 5.2: Choosing and Setting Up the Campaign Objective (4:34)
Video 5.3: Completing the Ad Set (choosing the audience, budget, and placement) (10:44)
Video 5.4: Create Your Ad…The Final Step!! (12:52)
The Workbook for Module 5
Module Six: The Next Step
Video 6.1: What to Do After The Ad is Running…Very Important (8:20)
Video 6.2: 6 Pieces of Ad Data and What Each One Means (13:41)
Video 6.3: Know Your Numbers (8:53)
The Workbook for Module 6
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The Workbook for Module 1
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